There is a clear analogy between high and low touch customer success and sales-led and product-led growth, and there are clear benefits of adopting a low-touch approach for both.

Savvy businesses understand that onboarding represents a unique opportunity for competitive differentiation, increased efficiency, and ultimately, revenue growth.

B2B onboarding processes often present a multitude of challenges for companies, impeding the smooth integration of new clients or the expansion of services for existing customers. From disjointed handoffs between teams to a lack of visibility and accountability, these pain points can hinder the onboarding experience.