In today's competitive business landscape, customer satisfaction and retention are paramount. Acquiring new customers is just the beginning; the real challenge lies in ensuring their success and loyalty. This is where high touch customer onboarding comes into play. Explore its components, strategies and best practices to nail it!

Customer onboarding isn’t just about guiding clients through the initial stages but also about creating a positive and memorable experience that can have a lasting impact. The field of behavioral sciences and behavioral economics have extensively proved that humans suffer from cognitive biases and heuristics that can significantly affect our behavior.

Customer onboarding can be a game-changer for B2B organizations, by improving key performance indicators (KPIs) such as time-to-value, customer lifetime value (LTV), churn rates, and even indirectly, the net promoter score (NPS).